Sunday, February 15, 2009

Report gives iPhone 51% of US smartphone ad market


companion photo for Report gives iPhone 51% of US smartphone ad market

Mobile advertising firm AdMob has released its latest metrics report showing that Apple's iPhone is leading other smartphones in mobile Internet usage. It also confirms that the iPhone and iPod touch are the number one devices for mobile Internet access in the US and worldwide.

For those curious, AdMob doesn't measure raw market share. Instead, it measures the percentage of 2.9 billion ad requests that come from a particular device for ads served via one of its 6,000 or so network members. In the US, 29 percent of those requests came from Apple devices. The iPhone and iPod touch are the number one and number two devices respectively, with 17 percent from the iPhone and 12 percent from the iPod touch. Among just smartphone devices, the iPhone garners a commanding 51 percent of requests, with BlackBerrys taking 19 percent and T-mobile's G1 Android phone getting just three percent.

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